Slim Jim takes its brand into an online virtual world
Welcome to Spicy Town, a place where Spicy Sides roam. Explore, chat and rumble with your friends in this Slim Jim world.
A branded site that takes its product ‘virtual
Geared toward teens, Slim Jim’s Spicy Side site allows users to upload a photograph of themselves and be assigned a “spicy” alter ego and nickname. Use the arrow keys to wander around the site, chat with other users, and find hidden Slim Jims.
Product Tie-ins
View Slim Jim products, download an image of yourself in your spicy character, view videos related to Slim Jim products and the gallery of characters, and send Slim Jim related e-cards.
Games
The site states that users earn points by challenging other users to rumbles and winning and losing games, but the real challenge here is finding the games themselves. The only apparent games are rumbles with other users.
More stuff to do
Seeing your face with a horn and caveman hairstyle is amusing and you can search for other users by their email addresses and easily block chats from other users.
Quick Facts
- Not intended for children
- Site is free
- Little to do on the site
- Designed to sell Slim Jim snacks and merchandise
How many ‘Clicks’ does this world get?
We like this site and give it 6 Clicks and an extra 1 1/2 for being a pioneering brand in a virtual space. What do you think? Send your views and votes to OneClickMoms.
Today’s Reviewer is Elizabeth McCarthy
Elizabeth Selby McCarthy relishes life with her husband and their four children under age ten - and their laundry - in Raleigh, North Carolina. When she’s not changing diapers or breastfeeding, she teaches college composition classes online, drives children to and from school, and plays short order cook for them. Her writing has appeared in Raleigh-Durham-based publications Carolina Parent, The Independent Weekly, Urban Hiker, and The Spectator. She fantasizes about having a clean house and really dislikes referring to herself in the third person. If she had spare time, she’d read more books without pictures, but really, what fun would that be?
Coming up next
Fun with our JellyBeanFriends!
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